How to Bring Magic Into Sausage
New commercials for the sausage brand ''Vyazanka'' by creative agency Leo Burnett Moscow and ABI Product collided atmosphere of fantasy worlds and home amenity.
In first spot ''The Elf'' made in the fantasy genre, P.D. Denis Kladienko together with Director Yaroslav Chevazhevskiy created a unique stage set: long corridor, mysterious curtains, rock walls, covered with ivy and a big dinner table gathering all family together for the meal.
And for spot ''The Princess'' the set had been magically transformed into a space full of sorcery and mystery. The lair of a good witch with copper pots and scenting herbs finally opened its gates to a cosy home of a loving family.
DOP Mikhail Hasaya used anamorphic lenses which let him create a dramatic cinematographic effect where shots were both deep and had smart lights setup.