Artworks on Arena – Sweat, Blood and a Great Commercial
The production of the new Megafon commercial ''Half a house for corrida'' was also divided in two. Not only were there two production houses involved – Artworks Film and Action Film, but also the shooting locations were in both Russia and Spain. Luckily for us, the Spanish part was organized by Artworks Film.
So, Megafon corrida took place in Malaga, a legendary Spanish town well known for, among other things, bullfights and for its hot climate. Director Alexander Kott and DOP Levan Kapanadze had to work to their limits, as did Producer Nathalya Azovskaya, who happened to have her birthday at that time.
The process has been complex by sheer number of scenes to be shot – eleven, all in different parts of town. There has been no special traffic close offs, production team had to be on the run fast after each scene was done, no time to stop and take a break. They had to slide along curious tourists and lazy locals in the rythm of the salsa.
Finally, the lead actress had to fly to Tel-Aviv later that day, so Artworks production team ran like a top, and she had a little more than an hour to get on the plane.
Moreover, here's a hack, the arena for corrida had been shot in another town, nevertheless the bullfighter was the real one, not a fake one from some picture stock. All in all, production team has rubbed not only Spanish streets, but also blistered Russian heels.