38
17
апреля
2014
апреля
2014
Calgon switched to fight against amphibians
Calgon makes us smile again. First with that they decided not to show us the awful limescale on the insides of a washer. This time “Reckitt Benckiser” along with Havas Worldwide Moscow decided to seek for inspiration in nature. For this we developed and modeled a 3D frog. It turns out that the inhabitant of swamps is in a washer drum waiting not for a prince, but for new Calgon gel.
The director of this TVC was Konstantin Charmadov, DOP Anastasiy Mikhailov.