56

Alexander Pushnoi continues his experiments

By the beginning of the school year "M.Video" with the help of the creative team of Instinct (BBDO Russia Group) has arranged the pre school year sale. The choice of the head of the virtual research institution was not a problem. The Novosibirsk's Academcity native, and a popular showman Alexander Pushnoi is perfect for the part.

Head of "Research Institute R.A.Z.U.M" Alexander Pushnoi has long been known to children and adults as a host of  scientific-informative TV show "Galileo". The commercials were directed by Yaroslav Chevazhevsky and dop Evgeniy Ermolenko.