Coca-Cola trained football players for a new profession of designers
A virus video for Coca-Cola's communities in social networks was filmed factually "from the wheels". A creative idea of Publicis United agency has been realized in one of the rooms of Baltschug Kempinski Moscow hotel where members of the Russian national football team were staying before a game with a team from Denmark.
Aleksandra Kokorina, Roman Pavluchenko and Denis Gluchakov agreed to hang their football boots on a tack and become clothes designers.
During a photo shoot the creation of ideas continued. Unexpected situations were proposed to the players. A real bear was falling out of an elevator right on them, a model was throwing off her T-shirt and worn a designer's ones. In a few words well-known football players hadn't to try to imitate emotions in a frame. All their reactions were natural and simple as a ball.A creative tension was beyond the limit. The first one who gave up was electricity in the hotel the light in Baltschug went out in the most inappropriate moment. However famous footballers kept working. They are used to it as a game must be lead despite the weather and any other factors. As a result of their creative work a T-short with a unique design was made.