26
28
февраля
2013
февраля
2013
Calgon as the fountain of wisdom
Film about the new Calgon “2 in 1” supplement for washing machines that we shot with Havas Worldwide Moscow was just soaked in wisdom.
Firstly, the script shows how a wise mother shows her inexperienced daughter who does not take care of her appliances to the true path and secondly, for the full transparency of the promoted product – it was co-starred by a real chemistry professor. And what should be noted, his words just reach every housewife, even to those without thorough chemistry knowledge.
For the shots of the working internal mechanism of the washer we built a transparent pool which gave the professor a much needed prop to visually demonstrate the product.