Calgon switched to fight against amphibians
Calgon makes us smile again. First with that they decided not to show us the awful limescale on the insides of a washer. This time “Reckitt Benckiser” along with Havas Worldwide Moscow decided to seek for inspiration in nature. For this we developed and modeled a 3D frog. It turns out that the inhabitant of swamps is in a washer drum waiting not for a prince, but for new Calgon gel.
The director of this TVC was Konstantin Charmadov, DOP Anastasiy Mikhailov.