The one and only Ludmila
In the new «Megafon» spot shot by Artworks Film and Leo Burnett Moscow everything was actually Included: the inimitable Ivan Urgant, unique set and easily amused Ludmila.
The director Yaroslav Chevazhevskiy with the DOP Michael Hasaya as always, squeezed the best performance out of actors. Ludmila’s catching laughter has already become a calling card of «All Included» tariff. When conversation drifts to this spot many people say «Oh! Is it that spot with Ludmila?!»
The set where this spot was shot is also worth noticing. The story takes place in a hypermarket, but it was shot in a studio. Artworks Film’s team made a huge effort to build half of the hypermarket in 7 days, including checkout lane and shelf stands 4 human scales high and filled with real products.
How can we not mention Ivan Urgant…When Ivan is in the shot, the lights thicken in the hall, and everyone immediately understands that «Wholesale is cheaper».