Gosha Kutsenko became a character in a pop up book
Under the guidance of crative group of BBDO Moscow, Gosha Kutsenko had to get into a giant pop up book.
For a new TVC for electronics and appliances retailer “Eldorado”, ArtWorks Film team had to thoroughly look into the, now are, polygraphic genre - creation of a pop up book. The size of the book is somewhat impressive, as we had to make the actor whose height is 185cm look in place inside the book.
The adventures of Gosha in the Wonderland were directed by Ivan Oganesov, while the director of photography was Aleksandr Polischuk.