Eyes wide open
The creative idea of TV spots for "Systane Ultra» eye drops belongs to Publicis United agency. They were directed by Yaroslav Chevazhevskiy, cinematography was done by Antoine Vivas-Denisov.
The close-up shot with a weird employee who is doing a useful eye exercise was shot in a real office. The girl who exchanged comedy and pop-corn for an ice basket was shot in a real cinema. The scene with a granny who almost missed the birth of the second Picasso because of tea bags on her eyes was shot in the built set.
We could only include three stories in this spot, where people get into difficulties because of eye discomfort and have to fight with it with expedients. We can only guess, how often such situation occur in our everyday life. One thing remains certain: Systane Ultra to the rescue!