Shampoo should pack a punch
Even more so if it's an anti dandruff shampoo. That is what Saatchi&Saatchi decided by inviting the international sport star Daniyar Eleusinov to feature in the new Head&Shoulders TV commercial. And the Artworks Film team went to Kazakhstan, the famous boxers home land.
If you think that jump ropes are for girls, that playing ball is for boys, to listen to advice from your elder is not cool, and to take care of your looks is not manly, you better leave your prejudice to yourself. Otherwise you might have an unpleasant conversation with 2013 amateur boxing world champion, and twice the champion of Asian Games in 2010 and 2014. You cannot dispute those proofs of manliness.The message from Daniyar was put in to a TV commercial by director Gleb Sereda and dop Dmitriy Bryuglass.