7
10
июля
2011
июля
2011
Everything is real in Leroy Merlin
A new commercial of Leroy Merlin developed by Leo Burnett Moscow is now on air. One of the main production tasks was a creation of a bathroom that could be fitted into an ordinary shopping cart. A rejection to solve it with the help of post production is on the photo:
The character of a reel is surprised by low prices and puts the whole bathroom into his cart. Especially for this shooting a real bathroom was assembled (including tiles, sink, bath and furniture). In order to load it on the cart, this large-tonnage construction had to be risen on ropes by a cat-crane.
The main stumbling block was a cast of the personnel for a shooting spot. We've even had to invite professional basketball players into the team of directors :)