Talking about roaming through luxury prism
New commercial “This is the best way” created by Instinct agency about beneficial Megafon roaming continued proud tradition of short-length stories with participation of Russian cinema and theater stars.
Old Italian proverb occurs after watching this commercial - «abito non fa il monaco». Which means in Russian free translation: “Commercial does not make a person, but person does”, if consider more precisely – people. This time main role was performed by incomparable Irina Pegova, and secondary roles were played by actors from Italy and Spain.
The atmosphere of cool wedding salon “somewhere on Appenine peninsula” was created by director Nigina Saifullaeva and dop Mark Ziselson. What about costumes – editor of superfashionable magazine L’Officiel was invited as costume designer. According to gathered company all costumes are obliged to be premium: Vera Wang wedding dresses, Gucci and Manolo Blanik shoes. In fact, it turned to luxury story in all senses.